Before blindly searching for comparable sites for your existing locations, the utilization of a dynamic and interactive commercial real estate map can do wonders for your portfolio.  A tool like this can help in virtually any type of project from opening brand new locations to competitive bids and everything in between.  The commercial real estate map has become a fixture in portfolio optimization and today we are going to discuss some of the key benefits of mapping in general as well as REoptimizer®’s own REatlas™ Commercial Real Estate Map.

Intra-portfolio Relationships

One of the keys to what we call Strategic Commercial Real Estate is having an understanding of how your sites interact with one another.  The commercial real estate map serves as a platform to visualize these interactions.  See where your primary distribution points are or should be for greater efficiency.  Or perhaps you have several satellite offices whose primary focuses can be handled in one hub.  Mapping technologies provide a bird’s eye view of your portfolio and afford companies new perspectives on how sites conduct business with each other.

Employees, Clients, and Customers

Mapping each of your sites’ employees and the customers they serve is a feature unique to REatlas™.  This feature is particularly beneficial in relocation projects of all kinds.  Before jumping at the best deal when farming for competitive bids for your tenancy, juxtapose your sites and comps to employees to get feel for how many employees you may lose to that dreaded rush hour commute.  In that time, also compare the locations of your clients to the same sites and comps to determine any new assignments that may be necessary to better serve those with whom your are in business.  Identifying your logistical relationships can be paramount in making the optimal decisions for your real estate needs.

Traffic Patterns

Analyzing drive-times between your sites (e.g. a warehouse and retail location) can help to decide which comps, if any, would mean a shorter and ultimately more cost-effective trip from point A to B.  Further, being able to see just how slow traffic may be at particular times of the day can assist in decisions regarding when the best time to make these trips.  Being able to see and anticipate traffic patterns could save big on mileage, fuel costs, and time spent on the road.

Learn more about REoptimizer®'s benefits and how our Commercial Lease Administration software can help you!

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