The creator of REoptimizer^®, Don Catalano, SIOR, CCIM, MCR, has been representing large corporate clients for over two decades. He’s negotiated transactions from 6k to 600k sq. ft., in hundreds of deals, often saving his clients millions of dollars in just one transaction.

In 2007, he foresaw the economic tsunami and the subsequent rollback of market rents. He thought there must be a way to show his clients how much over-market their corporate real estate portfolios had become and wanted to create an easily executable way to optimize those corporate real estate portfolios. That same solution should triage the information so that the C-Suite and Corporate Real Estate Department could focus on the most over-market leases and it should empower them with unbiased and thorough market intelligence.

As an avid pilot, he thought the information, though based upon complex and detailed market comparisons, should be as easy to grasp as cockpit instrumentation is to pilots. Thus, with the impetus of the “Great Recession,” Don and his team of programmers created REoptimizer^® – the first and only corporate real estate optimization system – a system that puts the corporate space user in control.